Bannon, Carlson and... Liz Truss? A Look Inside the Ex- PM's Attempt for the Maga Movement
The former UK leader, launched the first edition of her video series with a promise to expose "those with ill intent" attempting to weaken Britain, the US and Europe. She explained she would uncover how an "worldwide alliance of progressives function to subvert democracy and the electorate's mandate."
"Our focus will be on the Trump revolution and understand how it can be achieved in Britain," she said. "We'll be talking to the key figures of the Make America Great Again campaign."
In advance of the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a kind of transformation," stated the controversial US journalist. His Just the News platform will publish the ex-PM's new audio shows.
Building Connections in the Maga Media Ecosystem
British fellow travellers, including a advisor linked to Reform UK, played a role in her set up the her new show. Its staging is professional, though simple. She has gathered ten thousand followers in her initial seven days and her first episode achieved 67,000 views in that timeframe.
This marks a humble beginning, but in making common cause with John Solomon, the former PM is being pushed into a established right-wing media network producing and amplifying Maga talking points. Key fixations involve claims of media suppression by the mainstream media and a desire to dismantle a shadowy government apparatus – a force that she attributes her downfall to for the abrupt termination of her short and troubled leadership.
"Just the News is not well-known outside of the Maga world, but it does have gravitas there, mostly due to Solomon, who provides analysis on conservative outlets like Steve Bannon's War Room and has even interviewed Donald Trump," said an anthropology expert, who has analyzed the Trumpist political wave.
A Divisive Associate
Truss's attempt to transplant Maga media to the UK has pushed her closer to divisive personalities such as the journalist.
He established Just the News in the wake of backlash when allegations surfaced of pushing misleading narratives about the President's actions in the Ukraine, as well as controversial stories about ex-ambassador to Ukraine.
His claims were amplified throughout the pro-Trump media, with he appearing as a regular guest on Sean Hannity's influential Fox News show. Donald Trump endorsed the journalist's work.
The journalist published the allegations regarding Ukraine in a number of opinion pieces for the political newspaper The Hill, after having been moved to a columnist role when staffers raised concerns about his work. His claims were pivotal in the then-president's request for the Ukrainian government to investigate the Bidens in 2019. These actions culminated in impeachment charges targeting Donald Trump. Senators later acquitted the commander-in-chief.
Not long after Solomon left the newspaper in October 2019, the outlet announced it was performing a examination of his work about the Ukraine issue. It found the journalist had relied on unreliable sources and stated he "omitted key facts about main Ukrainian informants, including the fact that they had been indicted or were under investigation."
Becoming Part of the Sphere
His broadcast spots are a indication of the conservative ecosystem Truss is entering. He discussed his support for the program on a broadcast he helps run on Real America's Voice, a political media platform that is the base for the conservative firebrand ex-Trump strategist Bannon and on which Tucker Carlson also is seen. Truss has already hosted Steve Bannon on one of her first podcasts.
By partnering with the journalist and his outlet, the former leader has become a niche participant in a extensive web of conservative media outlets that often amplify each other's content.
Solomon's own podcast and Real America's Voice show have frequently included individuals such as influencer Mike Benz, a conservative commentator whose arguments against USAID was referenced by Elon Musk as reasoning behind shutting down the international development organization.
An International Strategy
Although the former PM's unnatural presentation and professional woes have drawn derision within the UK, a number of stateside commentators are not discounting her attempts to rebrand as a local version of the pro-Trump media ecosystem.
"It is necessary to treat people like Truss as significant, even if you may not want to interpret them word-for-word," said Rob Flaherty, who worked in the Obama White House.
"It was evident how in 2024 the former president utilized that ecosystem to spread his narrative. Certainly that ecosystem transmits and affects debate overseas. It seems relatively clear to me that the environment in the UK are akin to what allowed this non-mainstream media network to flourish in America."
a political theory expert, said the internet-based conservative network was already exerting influence in the United Kingdom.
"The internet is borderless," he stated. "There is a certain environment within which content circulates – on occasion taking an extreme form and occasionally in softer tones – but which is interlinked."
The academic said the expansion of the online right in the United Kingdom recently meant the "possibility to have a growing impact is significant."
Global Goals
"The former PM and political figure Nigel Farage in the recent past appeared at the Conservative Political Action Conference, where I watched as they deployed pro-Trump themes prior to the {king of Maga|